Created the brand identity and delivered the marketing strategy that took YASA from unknown Oxford University spin out to global fame and acquisition by Mercedes-Benz.
Created worldwide awareness & belief in the invention which has now given the brand an improved growth forecast and unique advantage in the lightweight EV market.
Worked with Polgoon to create a stronger brand strategy and integrated communications function in order to become better known.
Evolito – The Power of Electric Flight
Created the Evolito brand and led the 2 year strategy that has enabled the company to become ranked as one of the UK's top Tech companies. Proving the links between ethical brand equity, belief and investment in innovation.
Contributed to the development of the brand strategy and global positioning to attract relevant future audiences and create more meaningful customer interactions.
Led the Aston Martin Racing design team to create memorable and desirable promotional race content, moments and merchandise. Building brand emotion and the perception of race quality engineering.
Brand strategy development, content marketing and media planning
SEO & digital marketing strategy
Digital Marketing strategy to drive brand reach & footfall including SEO & hyper-targeting.
Business needs evaluation & recommendations. Data-driven KPI setting & performance management
Umbrella brand identity & competitive repositioning. Content creation & Communication plans.
Brand strategy and targeted communications including website redesign & multichannel campaigns
3 year digital transformation plan
Brand development & promotion recommendations
